Webinar: How to Create Buyer Personas

What’s a buyer persona and why is it important?

A successful marketing strategy starts with knowing who you’re trying to reach. Once you define your target audience, you can be more strategic about how and when to connect with them. Building buyer personas involves creating a semi-fictional representation of your customers, based on research, to provide direction as you craft marketing messages. Join John and Sarah as they chat more in-depth about what a buyer persona entails and how to effectively use them to drive your marketing strategy.

We’ll cover:

  • Definition of a buyer persona
  • How to conduct research for personas
  • Important data to include in your buyer personas
  • Example of a buyer persona

Submit the form on the right, and we’ll send you a link to the webinar recording.


About the Presenters

John Paulsen

John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional marketing strategies.

His diverse background includes digital media, web development, SEO/SEM, eCommerce and social media strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for all HMG’s clients. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.

Sarah Hetrick

Sarah Hetrick

Sarah is a content specialist with a foundation in Communications and a background working with nonprofits.

She brings experience in content creation, social media, graphic design, and marketing strategy. At HMG, she focuses on generating leads by maintaining a strong brand voice and developing compelling content that resonates with target audiences. With a knack for clear communication and insight on industry trends, Sarah helps bring marketing strategies to life for HMG and our clients.

the hmg creative team at work

About HMG Creative

We are a boutique, Austin-based marketing agency with roots in San Diego and clients across the nation. Our team consists of passionate strategists, top-of-the-line developers and forward-thinking designers whose approach is propelled by innovation and shaped by industry experience.

Our Mission

We deliver creativity that launches brands into expansive growth and empowers their next business evolution.

Our Services

  • Branding
  • Web Design & Development
  • Marketing

Author

  • Marketing Coordinator and Social Media Guru at HMG Creative; B.A. in Communications. Dallasite-turned-Austinite. Obsessed with photography, travel, fitness and new adventures. Follow her on Instagram @sarahdhetrick