Vision and Mission Webinar

Use your vision to inspire and your mission to guide.

We believe that the businesses built to last are the ones that make an impact. Knowing how your business fits into the world, what you want to accomplish, and how you want to do it can position your brand on a path to success.


Whether your business has defined its mission and vision or not, the ideas to shape these statements are alive and active within your organization. Sometimes it’s just a matter of discovering them.

Tune in with HMG’s Brand Strategist, John Paulsen, as he builds on the topic of discovering your Brand Story by teaching you how to clarify your Vision and Mission as an organization.

He’ll teach you the inherent difference between a vision and a mission statement, how they play into your short-term and long-term goals, and how you can peer into your organization to better define them.

Key Takeaways:

  • What role your vision and mission play in your overall Brand Story
  • The difference between a vision and mission statement
  • How vision and mission complement each other rather than compete
  • Where to find clues to your vision/mission within your organization
  • Examples of great vision and mission statements

Submit the form on the right, and we’ll send you a link to the webinar recording.

About the Presenter

John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional marketing strategies.

His diverse background includes digital media, web development, SEO/SEM, eCommerce and social media strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for all HMG’s clients. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.

John Paulsen
the hmg creative team at work

About HMG Creative

We are a boutique, Austin-based marketing agency with roots in San Diego and clients across the nation. Our team consists of passionate strategists, top-of-the-line developers and forward-thinking designers whose approach is propelled by innovation and shaped by industry experience.

Our Mission

We deliver creativity that launches brands into expansive growth and empowers their next business evolution.

Our Services

  • Brand
  • Web Design & Development
  • Marketing

Author

  • Marketing Coordinator and Social Media Guru at HMG Creative; B.A. in Communications. Dallasite-turned-Austinite. Obsessed with photography, travel, fitness and new adventures. Follow her on Instagram @sarahdhetrick